Dr. Russell Lacey is Associate Professor of Marketing and Director for the Center of International Business at the Williams College of Business, Xavier University. He teaches undergraduate, MBA, and Executive MBA courses, primarily focusing in the areas of Marketing Strategy, Business Ethics, and Services Marketing.
Russell earned his PhD in Marketing at the University of Alabama in 2003 and taught at the University of New Orleans (UNO) from 2003 to 2011 before joining Xavier in 2011. He taught at the University of Innsbruck (Austria) during the Summer 2006 and Summer 2016 semesters. He also taught in San Juan, Puerto Rico as part of UNO's Executive MBA program from 2007 to 2011. Since 2015, Russell has participated in faculty education travel abroad programs and international conferences around the world, including in The United Kingdom, France, Austria, The Czech Republic, Canada, Japan, Thailand, and Singapore.
Prior to his academic career, Russell worked as a Product Manager, Manager of Corporate Research, and Director of Strategic Planning & Business Development at Blue Cross & Blue Shield of Kansas City and Baylor Health Care System (now Baylor Scott & White Health) in Dallas, Texas.
Russell has published more than 25 articles in double blind peer reviewed academic journals, including the Journal of the Academy of Marketing Science, Journal of Service Research, Marketing Letters, Journal of Business Research, Journal of Business Ethics, Journal of Advertising Research, Journal of Interactive Marketing, Journal of Marketing Theory & Practice, Journal of Business and Industrial Marketing, Journal of Marketing Services, and European Journal of Marketing. In addition, he has contributed to three books, including the Handbook on Research in Relationship Marketing. Russell’s current research focuses on the marketing impact of corporate social responsibility and brand sponsorships of sporting events.
In May 2017, Russell was awarded the D.J. O’Conor Professorship, the most prestigious recognition award given for exceptional academic achievement by Xavier’s Williams College of Business. This award is for three years, through May 2020.
Russell, his wife Sarah, and their two sons Braxton and Preston, reside in Mason, Ohio. His oldest son Julian resides in Kansas City.